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The text of this advertisment says:

ROVER An elite vehicle for the elitea

Available with
- Conventional gearbox (four-speed plus overdrive)
- Refined Borg-Warner automatic
- disc brakes
Price from Fr. 20.500,-

The new Rover 3-litre with its distinctive English styling preserves the face of the exclusive car for the men's driver. Rover is one of the few cars that documents that its owner belongs to a special class that does not need to be presented with cheap effects. Hence the true word:

Not everybody drives a ROVER!

New: Rover 100 with disc brakes and overdrive: Fr. 17.500,-