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The text of the advert is partially badly readable, therefore it is repeated here:

Rover announce the incredibly
smooth new 185 bhp 3.5 litre V8.
With apologies.

Apologies to those who thought our 3 litre was the ultimate in smoothness. Because we now have to tell you to try our new 3.5 litre Automatic. It sets a completely new standard.
Put it all down to our new V8 engine.
It gives more power of course, but power which flows out with astonishing smoothness. And yet this engine is 200 lb. lighter than our previous unit: the unrivalled benefit of all-aluminium construction.
Because it is lighter we were able to improve the weight distribution. This gives you even better, safer road-holding and cornering power.
We’ve improved the lighting with built-in fog lamps. And we’ve redesigned the interior to give you even more comfort and convenience.
The rest of the luxury is well-known.
From the very first we’ve believed in the benefits of hand craftmanship. The new Rover 3.5 litre is no exception.
For more information why not see one of our dealers? They have to be good to match the car. Or write us: Sales Division, The Rover Company Limited, Solihull, Warwickshire.

Prices (inc. purchase tax):
Automatic Saloon £1,999-3-4.
Automatic Coupé £2,097-10-0.

This new Rover 3.5 litre is still a Rover