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16 good reasons to become a ROVER owner

Strictest quality control. The demands that Rover places on the material are often so high that this material is not commercially available - steel and alloys are therefore manufactured to ROVER's exact specifications.
Durable engine. ROVER copper-lead bearings last approximately four times longer than white metal bearings. All oil is filtered to absolute purity and fed under pressure to all bearings and moving parts. Every ROVER engine is subjected to a five-hour endurance test.
Exclusive construction of the cylinder heads ... allows a high compression ratio and good attraction at low speeds. A thermostatic feed tube guarantees the optimum temperature of the air/petrol mixture.
To the moon and back. All parts are subjected to the most stringent tests. An endurance testing machine, for example, records a distance on lamellar torsion bars that reaches to the moon and back.
A marriage for life. Every ROVER gear wheel is ground by hand and then carefully measured. The curve on which its shape is recorded is kept so that the history of each part that fails in a ROVER gearbox can be checked. The gearbox is then assembled and run on the test bench, while experienced professionals pay attention to the most powerful external noise.
Coordinated wheel suspension. Shocks caused by kerbs, brakes or bad roads are absorbed by vertical wheel and telescopic shock absorbers.
Extensive road tests. Every single part of a ROVER is tested at the factory < Writing errors: Fanrikation> and is visually inspected before leaving the factory. But even after that, each ROVER is driven twenty miles or more on the company's own test track under the watchful eye of experts ... the driver's report is kept and then forms part of the pedigree of a racy car.
Practically no chassis lubrication. Since 1948, ROVER has virtually eliminated chassis lubrication by using rubber pads and sealed bearings. The oil reservoirs are filled and sealed during assembly; they only need to be checked twice a year. Lubrication with grease gun (only at four points). The sealed universal joints on the 3-litre trolley allow lubrication points to be reduced from 4 to 1 every 3000 miles.
Noiseless bodywork! Noise-reducing material is sprayed onto the bodywork and heavy felt floor mats are fitted. Noise is prevented at source by rubber cushions between the front coil springs and the chassis, rubber inserts in the rear springs and rubber fittings between the frame and body.
No extras. Disc brakes and overdrives are standard equipment on all ROVER cars.
Nice tools. Under the dashboard of every ROVER car, on the passenger side, there is a nice, compact and complete toolbox.
Hand painted. The body is given a phosphate coating to protect it from rust, the underside of the body is primed and the whole thing is then given a very corrosion-resistant coating, which is rubbed in by hand. Then high-gloss lacquers are applied, baked, waxed and polished by hand.
Equipment for the connoisseur. The very best pieces of three first-class skins, tanned as soft as ice-cream gloves and in beautiful colours, are used to upholster a ROVER car.
Clearly arranged dashboard. The driver can adjust the strength of the non-dazzling lighting. All passengers can see the electric clock. The speedometer needle is made of transparent plastic and therefore does not cover the numbers. The 3 litre car and the "100" have an oil level indicator.
Adjustable heating and ventilation. Air volume and air temperature can be adjusted in the car independently of the windscreen defroster. The fresh air supply is located just in front of the windscreen, which prevents dust and exhaust fumes from being sucked in.
Plenty of space for luggage. The boot of a ROVER has a flat floor, an easily lifted lid and automatic lighting. The spare wheel is located in a special compartment underneath.