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ROVER 18 hp
Expensive - and well-known competitors
1912 - 1913
The image shows the ROVER 18hp, developed by Owen Clegg, as a Four-Seater Tourer, model year 1912.
The ROVER 18 hp is the top model of the years before World War I. It is offered in two body versions - as a five-seater "Tourer" and as a stately "Landaulette". The car looks good, but has to face a powerful competition. The prices are considerably higher than those of the previous top model 12 hp.
Economically, the 18 hp is not a success, only about 150 vehicles are built. In order to find a firm place in the market, it would have required a longer breath. So it became only two model years.
| Prices for the ROVER 18 hp models - model years 1912 and 1913 | ||
|---|---|---|
| Five-Seater Tourer | "The perfect touring car" | |
| Chassis, complete with tyres and spares | £375 0s 0d | |
| Finished Car, Five-Seater Body | £450 0s 0d | |
| Complete Car * | £500 0s 0d | |
| Two-Seater Tourer | There are no further details on this model | |
| Finished Car, Two-Seater Body | £425 0s 0d | |
| Complete Car * | £465 0s 0d | |
| * including soft top, windscreen, two acetylene headlights, two side and one rear light (oil or electric at buyer's option), horn, spare wheel with steel studded tyres | ||
| Landaulette | "Comfort combined with luxury" | |
| Chassis, complete with tyres and spares | £400 0s 0d | |
| Complete Car ** | £600 0s 0d | |
| ** including interior trim and spare wheel with 820 x 120 mm steel studded tyres, electric side and rear lights, two acetylene headlights and horn | ||
| Sources | |
|---|---|
 | ROVER Catalogue 1912 |
 |
Rover Enthusiast Magazine July 2007 |
 | 1908-1914 Motor Car Red Book |
The large ROVER 18hp is also offered as an impressive Landaulette variant, model year 1912.
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