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The text of the ad is hard to read, it reads:

DER ROVER SCARAB

The left column of the display reads:

ABRIDGED SPECIFICATION

Engine V, twin cylinder 75 mm bore x 95 mm stroke cc 840; Treasury rating 6.97 H.P.; Overhead valves, air-cooled with with forced draught. Lubrication by pressure from pump forcing oil to all bearings including engine, gearbox and rear axle; coil and battery ignition, automatic advance; 3 speeds and reverse gearbox, central change speed lever; single plate clutch, four-wheel brakes; independent springing on all four wheels; 4 gallon petrol tank at rear, wheelbase 6 ft 6 in, track 3 ft 6 in. Open 4-seater Tourer body with adjustable front seats, disc wheels. Equipment includes: electric starter and lighting set, Protecto Safety Glass windscreen, hood, horn, instrument board with ignition switch, lamps switch, warning light, oil gauge and ammeter, spare wheel and tyre.

Built to the Rover tradition of dependability

The text part in the lower center of the ad was unfortunately indecipherable.